Commercial Advisor | Fractional Commercial Leader | Non-Executive Director
B2B commercial growth,
board-level judgement
and practical AI support.
I work with founders, CEOs, boards and investors across startup and scale-up businesses that need stronger commercial structure, sharper revenue thinking and more practical use of AI.
My background combines founder experience, two seven-figure exits, scaling a business from £500,000 to more than £18 million turnover, leading teams of 60+ people, and applying AI to real commercial workflows.
£18m+
Turnover scaled
62
People led
2
Seven-figure exits
20+
Years commercial leadership
3
Years practical AI implementation
Board
Operator experience
36x
Revenue Growth
62
Team Led
£18m+
Peak revenue scaled
62
People led
2
Seven-figure exits
20+
Years commercial leadership
3
Years practical AI implementation
The problem
Most growth problems are not caused by a lack of ideas.
They are usually caused by weak commercial structure, unclear priorities, poor sales discipline, loose accountability, founder dependency, or decisions being made without enough evidence.
For startup and scale-up boards, this creates a real problem. Growth becomes reactive. Sales and marketing drift apart. AI gets discussed but not properly applied. The founder remains too central. The business keeps moving, but not always in the right direction.
I help leadership teams see the commercial reality clearly, challenge weak assumptions, and build the structure needed for more predictable growth.
Where I help
Commercial strategy
Clarify where growth will come from, what needs to change, and what should stop.
Revenue structure
Improve pipeline discipline, conversion logic, pricing, packaging and commercial reporting.
Founder and board support
Provide direct challenge, independent judgement and commercially grounded decision support.
Scale-up readiness
Help businesses move from founder-led momentum to stronger structure, accountability and leadership rhythm.
Sales and marketing alignment
Connect proposition, lead generation, sales process and revenue outcomes.
Practical AI adoption
Identify where AI, LLMs, digital agents and workflow automation can improve speed, insight and execution.
Need stronger commercial structure
or board-level challenge?
Start with a direct conversation. We will look at where the business is now, what is blocking growth, and whether I am the right person to help.